[Sunny day out. Contemplating drinks on the doorstep. Got no work to do. Both good thing and bad thing. Like life. Contradictions make my stomach feel unsettled. Great. Can't drink now. Article follows...]
It ends with the image of a man choking on his own vomit, for one thing. But then, you do not hear that bit. You never really hear any of the words. From the moment the first few beats of MGMT’s most popular track bubble up unstoppably from silence, your faculties of negativity and scepticism dissolve. Music that is so undeniably hopeful, that the heel of every happy-drunk hero at the bar taps and turns in quick succession. Yes, you’re at a club. Why wouldn’t you be? Even if that normally bothers you, it won’t tonight. Because the unconstrained happiness of a hundred people flowing onto the dancefloor like milk into a bowl, matching the tune with lipsticked and non-lipsticked o-shaped mouths, is an infection. Da-doo-doo-doo-doo DOOP! DOOP! There’s a cheer in the air. But it’s hard to make an O shape with your lips when you are smiling this much – just like you can’t whistle and smile and the same time. That’s not how lips work. You can have one or the other. But you’ve made your choice tonight. Tonight, it’s O shapes all the way. Tonight, you join the happy people, this nutty bowl of Cheeri-os. Da-doo-doo-doo-doo DOOP! DOOP! Da-doo-doo-doo-doo DOOP! DOOP!
You sing and you sing. But you must never, ever listen. You are happy and you want to stay happy. The lyrics to Time to Pretend are not happy. They aren’t exactly sad either. They straddle the line of ambivalence, a line that in the real world would manifest itself as a single yellow line on a Central London side street, in that it makes everyone feel ever-so-slightly negative even though nobody agrees about precisely what it means.
At the beginning, it sounds like an unashamed celebration of youth, fame, money and success.
“I’m feeling rough, I’m feeling raw, I’m in the prime of my life /
Let’s make some music, make some money, find some models for wives.
I’ll move to Paris, shoot some heroin and fuck with the stars /
You man the island and the cocaine and the elegant cars.”
The entire song can be read like this, as an unapologetic chorus of success and all that success brings. Heroin and all, there is nothing to be sorry about because it is “our decision” to live fast and die young. It’s a celebration of autonomy and the triumph of the ambitious individual over a life of menial jobs and a bleak future of shitty nights out down at the school disco after your shelf-monkey work shift, trying desperately to pull off knee high socks.
This triumph of fame and fortune over an everyday life in the lyrics explains the music’s bounciness then. Oh wait no it doesn’t ha ha I set you up it was a lie. The yellow-line ambivalence finally leaks in quietly through the next few lines (but only if you’re listening, and let’s face it – Da-doo-doo-doo-doo DOOP! DOOP! – you aren’t).
“Yeah, it’s overwhelming but what else can we do? /
Get jobs in offices and wake up for the morning commute?
Forget about our mothers and our friends, /
We were fated to pretend.”
But what else could we do, man? We were fated to pretend. MGMT seem to want you to think that personal autonomy had nothing to do with chasing success. Success is a train that drives itself. Like the DLR line. There’s no fucker at the wheel, getting paid absurd amounts of cash because of the poor air quality. You decide one day that this is the train for you, you get on and it just goes whether you want it to or not, unstoppable and unmanned. This is your “morning commute.” The only decision you get to make is whether you get off near Canary Wharf and climb to the top of Citibank like King Kong, swatting down all the other bankers buzzing around you, or whether you get off in Blackwall and hang out in the Marina with all the bohemian boat-owners, making art, darling.
MGMT chose the Marina. The words “fated to pretend” is the giveaway. Art is about pretending. And an artist is just a person who makes things that aren’t real seem real. Artists are pretenders and successful artists are just the best at it.
This makes a lot of art seem like a con. But some art is also lovely. Like this song for instance. Time to Pretend goes quickly from a celebration of a rock and roll lifestyle, to being a selfish fame-chase with the excuse that: “We had no choice, man. Fate made us do it.” And in no more than a few beats it hits us with the hurt and the ambiguous tone of the lyrics becomes all the more serious, in total contradiction to the upbeat tones hammering away in clubs all over the world.
“I’ll miss the playgrounds and the animals and digging up worms /
I’ll miss the comfort of my mother and the weight of the world /
I’ll miss my sister, miss my father, miss my dog and my home /
Yeah, I’ll miss the boredom and the freedom and the time spent alone.”
Listed here is everything that could ever be important to any human being who has suffered a loving family. Childhood, a sense of home, a sense of belonging, genuine companionship, your brother, your sister, your mum, your dad, unconditional love and liberty.
“But there is really nothing, nothing we can do /
Love must be forgotten, life can always start up anew.”
To sacrifice one happiness – your family – for another happiness – success, is among the hardest decisions an average person could ever make. With difficult decisions like these, people engage in a curious (but sometimes ultimately necessary) self-imposed mindfuck. They tell themselves that they had no choice. No decision after all. They were fated to pretend.
This decision – whether it feels like one or not – is both empowering and crippling. The last few lines reveal the pragmatism that now affects the mind of the successful.
“The models will have children, we’ll get a divorce /
We’ll find some more models, everything must run its course.
We’ll choke on our vomit and that will be the end /
We were fated to pretend.”
Though it reads exactly like it, these lines are not delivered as tragedy. The mind of the success-chaser is already made up. The DLR has departed. And maybe there really is no way out now. These lines are delivered matter-of-factly, with a youthful (if messy) death as the final and foreseeable end but not necessarily a sad one. This is the verse that is sung unapologetically. Fame has a heavy price and the famous do regret the loss of all that was once simple and normal, the loss of family and real friends. But this fare: it is non-negotiable. If it must be paid, then it must be paid. Having learned of all the things the successful sacrifice, it becomes crass to judge them as selfish or self-indulgent. Things are much more complicated. Time to Pretend is not a celebration of fame, nor is it some simple excuse-laden floor filler. It’s a complex and frank plea for empathy, an open letter from the “successful” to all the regular people left behind, stacking shelves and serving drinks and having Sunday dinner with their family.
The choice between one form of happiness and another form of happiness is never an easy decision. You can’t whistle and smile at the same time. You can only have one or the other.
(Da-doo-doo-doo-doo DOOP! DOOP!)